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Pricing Strategy

Common strategies for releasing an NFT series:

  • Fixed Price: Set a specific price for the NFT, which buyers can purchase directly.
  • Auction: List the NFT for auction, where buyers place bids over a set period. The highest bid wins.
  • Reserve Price: Set a minimum price for the auction; the NFT will only sell if bids reach or exceed this amount.
  • Tiered Pricing: Offer different versions or editions of the NFT at varying price points, often with limited editions or special features at higher prices.

Another thing to consider is quantity, and whether you want the policy to be locked. A locked policy and low quantity will create an aspect of rarity and collectibility, while a high amount of NFTs (or fungibles) ensures wide availability of your content.

The average price for an NFT can range widely from $5 to $500 depending on the speculative value of the artist’s brand. However, when an NFT has actual utility, you should set the price to whatever the true value of the product is. Naturally, the value of an NFT will increase over time as you progress in your career.