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Why NFTs?

Blockchain presents exciting new opportunities for creators to earn more, get better visibility, and provide their audience with new ways to enjoy access to their favorite artists.

  • No centralized entity dictating your monetization
  • No content restrictions
  • Anonymous for consumers
  • No competing for attention against a recommendations algorithm
  • Complete control over distribution
  • Consumers enjoy “artifacts” that remain of a good time, like concert tickets
  • All utilities / perks are in one platform, your website
  • Certificates of Authenticity for physical products
  • Avoiding the pains of dealing with credit card processing companies
  • … what pain points are you facing as an artist?

An NFT is like a physical, finite object such as a concert ticket you save to commemorate a great time, or a key to a car. An NFT is nothing more than a piece of data on the blockchain owned by one person at a time. Where things get really interesting is where NFT utility comes in. When an NFT can provide access to an event, a product, a movie, or any other type of good or service, then your NFT collection is simply a programmable series of keys that you can sell to interact with your audience in a new, more direct and intimate way.